Positioning & product
Strong brands start with clarity. Not with campaigns.
With cosmos™, you define what your brand stands for – and align your communication, sales, and product strategy accordingly. Instead of PowerPoint cascades, you get a dynamic system that guides you and your team to a clear positioning – exportable, shareable, and directly actionable.
Trusted by our partners and customers
The strategic foundation of your brand
Why positioning is not just a nice-to-have
Many brands get lost in tactics. cosmos™ helps you lead strategically with a central module for positioning & products that maps all relevant components of your brand strategy. These building blocks form the foundation for all further activities – from the first headline to expansion into new markets.
Mission & Vision
Define what your brand stands for – and where it should go. With a clear mission & vision, you can create strategic orientation for all further steps in branding, marketing, and sales.
Business model & value proposition
Show why you matter
Define how you create, deliver, and monetize value – and what specific promise you make to your target group. This is the basis for a coherent offering with real impact.
Market positioning
Find your niche in the market
Position your brand where it will be visible – differentiated from competitors and relevant to your target group.
Brand persona
Give your brand a clear profile – with attitude, tone, and style that have an impact at every touchpoint.
Brand DNA
Define what your brand is all about – for authentic actions, consistent communication, and strong customer loyalty.
Market penetration
Turn potential into real market share
Identify how large your realistic target market is – and where investments really pay off. Solid planning with TAM, SAM, and SOM.
Agency Knowledge System in action
Brand management like from a top agency – but in-house
With guided workflows, cosmos™ guides you through all relevant strategic elements. Context-based tooltips, sample content, and agency knowledge help you develop a solid brand positioning even without prior knowledge – alone or in your decision-making group. With the integrated Agency Knowledge System, everything can be shared immediately as a LiveLink – with stakeholders, partners, or external agencies.
Brand appearance with personality
The brand persona – your brand as a personality
In cosmos™, you develop a consistent brand personality that shapes your communication at all touchpoints. Characteristics, tone, communication style, and storytelling: the brand persona serves as a strategic template for campaigns, content, and design.
Market analysis meets clarity
Clearly positioned in the competitive environment
Visual market positioning allows you to place your company in a coordinate system – from the perspective of your target group. You can see at a glance which niches you occupy, where you can stand out, and how you can create relevance before you buy reach.
Visualization using the TargetLens™
Your entry point into the impact chain
Positioning is the first step in the cosmos™ TargetLens™ workflow. Once you have defined what your brand stands for and which target groups you are addressing, you can move straight on to your TargetLens™ – and align all touchpoints, KPIs, and activities accordingly.
Instead of rhetoric: relevance. Instead of theory: impact.
Create your positioning directly in cosmos™.
Discover more features
cosmosAi
Reveals what you cannot yet see
Whether target group behavior, KPI anomalies, or touchpoint fit – cosmosAi analyzes your entire ecosystem in real time. Fully integrated, reactive analysis becomes truly proactive.
Export Hub & LiveLinks
Share what matters. In real time.
No more PDFs and outdated slides. With LiveLinks, you can share your strategy directly. The Export Hub delivers all information in real time – directly from cosmos™.
Personas
Your target group clearly defined
Validated personas give you strategic clarity – for pinpoint communication and compelling activities throughout the entire user journey.
Ready for a target-centered strategy?
Clarity, better decisions, and faster achievement of business goals