Working with cosmos™

See what really has an impact

Why cosmos™ and the TargetLens™ workflow will save you from dashboard chaos and help you achieve your goals faster and more efficiently.

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Strategy from the perspective of your target group

Gain strategic control with the TargetLens™

cosmos™ is the first Strategic Operating System that lets you think your business from the perspective of your target groups, giving you a whole new level of strategic control. At its core is the TargetLens™ workflow.

Less effort, more impact

Replace reporting routines with real impact clarity

cosmos™ thinks strategy in terms of impact – and eliminates data silos, excessive reporting, and unnecessary complexity.

Without cosmos™

From data silos

Data silos prevent you from seeing the big picture and make it difficult to make informed decisions.

With cosmos™

to impact chains

Even with an incomplete database, initial impact chains can be created to serve as a template for execution.

Without cosmos™

From reports

A flood of reports from a wide variety of tools makes it difficult to maintain an overview and prolongs the iteration steps required for evaluation.

With cosmos™

to relevance

Eliminate excessive reporting and gain new strategic clarity – as a basis for targeted execution.

Ohne cosmos™

From complexity

Complexity hinders progress, prevents innovation, and increases the workload for everyone involved.

With cosmos™

to clarity

cosmos™ does not present you with unrelated data, but rather actionable insights. This makes it much easier to set achievable goals with concrete definitions, rather than relying on large data pools without context.

Even without complete data, conceptual impact models can be developed as blueprints for targeted execution.

Now analyze the impact

The TargetLens™ workflow

The strategic heartbeat of cosmos™

The TargetLens™ workflow is the strategic heartbeat of cosmos™. It combines target groups, touchpoints, and KPIs in a dynamic, guided impact model that not only shows you what is happening, but above all where you need to take action.

The three pillars of the TargetLens™ workflow

TargetLens™

See clearly

The TargetLens™ shows your brand, marketing, and sales activities from the perspective of your target group. The color status allows you to immediately see where action is needed.

Get clarity now

KPI Universe

Optimize strategy

The KPI Universe reveals which activities contribute to your business goals – and which ones are holding you back. Dead ends, blind spots, and underperformers become immediately visible.

Make impact visible

Agency Knowledge System

Plan execution

The integrated Agency Knowledge System guides you through proven strategy methods – with templates, tooltips, and LiveLinks for collaborative work with agencies and teams.

Implement strategies smartly

Making clear decisions

Strategy – even without perfect data

cosmos™ is not just an analysis tool – it is primarily a strategic thinking and planning tool. Even without comprehensive data depth, you can:

define target groups and KPIs
model touchpoints
make initial assumptions about impact
develop conceptual impact chains
make your ecosystem completely visible

cosmos™ creates blueprints for execution

Tailored to your company, your markets, and your products.

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Your cosmos™ Specialist

Personal support from your cosmos™ Specialist

You are not alone: An experienced cosmos™ Specialist will accompany you throughout the entire process of setting up your strategic control center and will support you in the following areas, among others:

connecting data sources and tracking systems
building journeys for different target groups
modeling realistic impact chains
identifying strategic potential along your customer journey

Learn more

Your specialist is your sparring partner when it comes to getting the most out of your target groups.

Flo Felter, cosmos™ CEO

See clearly with cosmos™

Clarity instead of excessive KPIs

In traditional dashboards, you search for insights. In cosmos™, you find clarity. Because cosmos™ thinks in terms of impact, not metrics – and shows you what really matters.

Which target group is currently being missed?

Which touchpoint is performing below expectations – and why?

Which activity is unnecessary or does not lead to the goal?

Where is action needed? – color-coded, visual, comprehensible

Save time with cosmos™

One weekly meeting instead of 12

In many companies – from start-ups to large corporations – a single cosmos™ weekly meeting replaces numerous coordination, reporting, and alignment meetings. What used to be discussed in separate tools, tables, and PowerPoint loops is now concentrated and communicated visually – and always along the impact chain. This allows you to achieve:

strategic clarity
greater efficiency
better decisions
a common understanding within the team

One clear look per week

Where are we now? What is working? What needs to be changed?

Bring clarity to your team now

The working method

The five principles behind cosmos™

Target group focus instead of corporate perspective

cosmos™ thinks from the perspective of your target group – not from the product. This results in strategies that really work.

Strategic support from genuine specialists

Our cosmos™ Specialists will guide you through the setup process and ensure that you get the most out of cosmos™ for you and your business.

Conceptual clarity – even without complete data

cosmos™ connects what is relevant – even if data is incomplete. This enables informed decisions without dashboard clutter.

Clear impact chains instead of isolated KPIs

cosmos™ shows correlations instead of individual figures. This allows you to see immediately what really influences your business goals.

Dynamic strategy instead of static plans

cosmos™ keeps your strategy flexible and actionable, providing you and your stakeholders with an up-to-date overview of your entire brand cosmos at all times.