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, and from Positioning to Business Outcome

For executives and growth leaders who drive their GTM approach forward.

cosmos™ is where growth leaders see whether their decisions about who they are, who they target, and how they operate still lead to the desired business outcomes.

The core problem

Growth leaders make business-critical decisions on less than56%of the information of their business reality.

Causes and consequences

Alignment burning through budgets quickly

72%

of growth leader time goes into alignment and synchronization instead into the strategy itself.

Execution starts too late to be effective

2–6 Weeks

from strategic insight to operational execution. By then, the market has already moved.

Paying for initiatives with empty results

18%

of capital runs on initiatives with no impact on the business goal.

Introducing cosmos

cosmos makes GTM steering easy

The cosmos board: four linked KPI cards laid out on one surface, each tracking a metric against its target, with another user's cursor moving across it.

Spot blockers, potential, and blind spots across your entire approach.

A metric card breaking apart behind a red warning outline, its fragments scattering over the cards still intact around it.

A real-time picture of the situation — unfragmented and independent of slides, dashboards, PDFs, consultants, and agencies.

Growth owners, external partners and AI agents all wired to the cosmos mark, above a stack of planning boards with the live business reality lit green at the front.

Plan, align and optimize, synchronize documents without the alignment effort.

A stack of files named v9, v10 and v11-current marked with a red cross, beside a single shared cosmos window carrying four people, marked with a green check.

Better, faster decisions through more context, for users and agents alike.

A signal raised on a metric sitting at 310 of 1,000, wired straight down into an assigned action: investigate why the metric is underperforming.

How cosmos solves it

Asynchronous measurement

KPIs in their own relevant timeframe

The success of metrics and initiatives is viewed in causal chains — each in its own fitting timeframe, instead of being forced one-dimensionally onto a shared reference period.

Metric cards each on their own clock — weekly, rolling 30 days, daily, a fixed period ending 31.12.26, and one gone outdated — wired together into a single chain.
Facts vs assumptions

Every strategic input is flagged for classification.

All strategic data — from positioning down to a single persona trait — is clearly labeled. Decision-makers instantly see what's an assumption and what's treated as fact for the GTM approach — no follow-up questions, no alignment rounds.

A column of strategic entries, each carrying its own classification chip: hypothesis, false, valid.
Fractalization

Goals are nested and connected, not flat.

Goals and their activities are nested within each other. This shows how small goals contribute to larger ones — without adding complexity. cosmos makes it navigable instead of hiding it.

Two stacked planes, with goals on the upper one dropping onto concentric rings on the plane beneath, so each small goal lands inside a larger one.
Living Source

Strategic data in one place — dynamically current.

Not scattered across documents, but in one place: accurate, dynamically current, shareable internally and externally. When information changes, it changes once — not in every copy. People and AI agents always work from the approved version.

The cosmos mark at the centre of scattered document fragments, every one of them tied back to it by a dashed line.
Signals & Actions

Shorter paths from signal to decision.

cosmos connects signals directly to the decision-maker — as an action or decision, located at the touchpoint, with an effect on the business outcome. The decision lands where planning and tracking already happen.

A short path from a person through cosmos to a green check, drawn above the longer tangle of people, records and messages it replaces.

Share data without the hassle of manually creating PDFs

Export Hub lets you do just that with simple, automated sharing. No need to create PDFs or briefings-addons by hand anymore.

and more for maximum efficiency

Roadmaps, AI Insights, Workflows and more.

Individual situational picture

A clear picture — even without complete data.

Decision-makers see their operational reality as a living picture of the entire GTM approach — from identity to business outcome. Even on an incomplete data base, clarity on blockers, potential, blind spots, and decisions becomes a structural state.

Three linked metric cards: one at 1,250 of 1,850 with a full green bar, one showing no data at all, and one at 40 of 800 that has barely started.
Context, not dead numbers

Not just the number — the why behind it.

KPIs show what was measured and how much. The why stays a puzzle. cosmos tells the whole story: what leads to the result, what's running on the initiative, who owns it, and who you set out to reach.

A pageviews card at 310 of 1,000, traced by a dotted line down to the entries behind it — a persona marked false, a positioning marked hypothesis, a brand DNA marked valid.

No more silos. Every department works in the same cosmos.

Positioning, ICP, personas, initiatives, and live reality in one place — visible to all, steerable by all. Instead of separate truths in separate tools, one shared state every team works from.

Overlapping panels, each claimed by a different group — C-level, growth, sales and an external partner — with personas and metric cards split between them.

Fewer meetings, more value.

Instead of status rounds, one fixed cycle runs: steer, prioritize, decide. The frequency adapts to the current situation and replaces meetings instead of creating new ones.

The old approach

Status lives in individual meetings, reviews and syncs, with no clear universal pipeline

  • Weekly
  • Board Meeting
  • Sync
  • Alignment
  • Retro
  • Sprint Review
  • Jour fixe
  • Bi-Weekly
  • Investor Meeting
  • Strategie-Meeting
  • Dailys
  • Quarterly Business Review
  • Milestone Review
  • 1:1 Meetings

New cosmos-cycle

Strategy cycle at a dynamic frequency, matched to the company's situation.

  1. 1

    Target Check

    Tracks business activity across every area.

  2. 2

    System Check

    Ensures all information is valid and current.

  3. 3

    Mission Control

    Delivers the situational picture for value-creating decisions — without alignment and status rounds.

What our customers say

Wolf AlbrechtGroup LeaderGlobal Online Marketing

Strategy stopped being a quarterly exercise. We saw drift on Tuesday and corrected course on Wednesday.

62%fewer alignment meetings

Implementation 12 weeks

Stephan KigeleCEO

I can steer my departments far more directly, and I keep our entire ecosystem in view without any alignment rounds.

15%more EBIT through cost savings

Implementation 3 weeks

Your tech stack

cosmos works with the stack you already have.

From manually entered data to over 160 integrations — cosmos connects to the systems your business already runs on. No migration, no rip-and-replace.

Security & privacy

Built in the EU. GDPR-compliant.

cosmos is developed in Germany and hosted in the EU. Your strategic data stays where European data protection law applies.

EU data centers

Data is stored and processed exclusively within the European Union.

Your data is yours

No sharing, no training of third-party models with your strategic data.

The first step

More clarity in 60 minutes and tangible ROI within 3 weeks.

One conversation shows you where your GTM approach stands. If you decide to onboard, the ROI shows within three weeks.

Book a strategy call