The next evolution is coming in November

With these updates, cosmos™ continues its mission to make strategy work radically transparent, automated, and truly target-centered.

Smarter data integration from external and internal sources

Stay data-driven without manual effort: connect any internal or external data source – from ad managers and analytics tools to CRMs – directly to your KPIs. cosmos™ enables fully automated updates of your key performance indicators in any custom rhythm: fixed time frames, recurring intervals, or dynamic rolling windows.

Define exactly which data you need, where it comes from, and how often it refreshes – cosmos™ takes care of the rest. Your KPI Universe becomes a living, self-updating ecosystem.

Track KPI trends with history curves

Every KPI now comes with its own historical timeline. All updates are stored automatically and displayed as a dynamic trend curve across selected time periods. See long-term developments, track the impact of strategic changes, and visualize progress directly within your impact chain. In addition, you can now define precise percentage thresholds for each status level (critical, poor, moderate, good) and see them directly next to the KPI.

Enhancements

• OKR update notifications: Stay aligned: users can receive automatic email updates when OKRs change or progress. No goal goes unnoticed.
• Optional focus persona at every touchpoint: Add a focus persona per touchpoint to signal which persona is being addressed – improving alignment and clarity across your team.
• Validation sheet history: Each persona can hold multiple active validation sheets. A full validation history helps track how often and when personas were reviewed.
• Flexible data responsibility: Assign data owners internally or externally (via name + email); data owners are automatically notified by mail.

Improvements

• Improved responsibility tracking: If a user is deleted, their responsibility is automatically cleared
• Improved KPI assignment: Each KPI can only be assigned once – ensuring clean data structures
• Improved edit security: Prevents simultaneous edits from overwriting each other
• Improved instant feedback: Clear success or failure messages after key actions
• Improved loading states: Actions now show visible loading feedback

The evolutions continues

With cosmosAI, blueprints, and a reimagined dashboard, cosmos™ becomes more intelligent, more adaptive, and faster than ever. Get instant inspiration, seamless onboarding, and an immediate, data-ready cosmos™ that lets leaders focus on what truly matters: growing their business with clarity.

cosmosAi is coming

The new cosmosAI marks the next step in intelligent strategy automation.

Get AI-powered assistance across positioning, personas, and target groups – and receive smart suggestions for relevant touchpoints based on your strategic setup. cosmosAI learns from your data, understands your goals, and helps you make sharper, faster decisions across every part of your impact chain.

And more: Upload existing persona or positioning documents and let cosmosAI automatically extract, structure, and fill your data – no manual input needed.

Ecosystem blueprints for instant inspiration

No more starting from scratch. Choose from a wide range of ecosystem blueprints tailored to your business model, target group, or goal. Each blueprint comes with predefined impact chains, touchpoints, and KPIs – giving you an immediate strategic framework. Just fill in your own data, connect your sources, and your cosmos is ready to go.

Enhancements

• Dashboard redesign: A refreshed view now shows the health status of your target group’s connected goal – at a glance.
• Persona validation states: Validate personas with new precision. Each data point (e.g. pain points, goals, decision factors) now carries its own validation status for detailed tracking.
• Extended impact chains: You can now include activities alongside touchpoints and key events – for even richer strategy modeling.
• KPI data cloning: When KPI values change at a touchpoint, the system records all previous KPIs and their results – for full KPI history transparency.
• Cumulative KPI logic: Combine results from multiple KPIs into a following key event or activity to map complex impact chains more precisely.
• Extended touchpoint sorting: filter your touchpoints directly in the TargetLens™ by their current status or performance.