Blog

When marketing and sales strategies exist in silos, every decision becomes a risk. This article shows how to overcome silos.

Many companies talk about customer centricity – but they don't practice it. This article shows how true customer centricity can be achieved.

Many companies lack an overview of which activities contribute to growth. This article shows you how to make quick and informed decisions.

Isolated KPIs create more confusion than clarity. This article explains why data silos are misleading and why impact chains help.

Many SMEs invest in campaigns and promotions - and get lost in social media, events and sales activities. But there is another way.

Many SMEs only react spontaneously to market changes. The article shows why the change from reaction to strategy is crucial for growth.

Many SMEs fail due to a lack of focus. This article explains how OKRs can help to make ambitious goals measurable and achievable.

Many SMEs invest significant budgets in marketing. This article shows how you can counteract this with an ROI-focused approach.

Meetings and briefings: SMEs spend too much time on coordination. This article shows how strategic alignment can become more efficient again.

Many marketing strategies fail not because of a lack of ideas, but because of strategic gaps. Closing these gaps leads to an increase in ROI.

The article shows why a lack of target group fit can have fatal consequences and how young brands can develop an agency-level brand strategy.

Scattered information, lengthy briefings, and coordination loops slow down marketing teams. This article shows how cosmos™ solves the problem.