3 common blind spots in marketing strategies – and how to strategically close them
Many marketing strategies fail not because of a lack of ideas, but because of invisible gaps. Unvalidated personas, missing impact chains, and unevaluated offline touchpoints cost reach, budget, and revenue. Identifying and closing these weak points creates a clear, efficient flow of impact—and sustainably increases the return on your marketing investments.
Efficiency
Impact chains
Why good strategies often fail
Marketing budgets are rising and the range of measures available is expanding – yet many companies are still failing to achieve their goals. The problem rarely lies in a lack of creativity or technology, but often in invisible gaps in strategic alignment. These blind spots lead to resources being allocated to measures that have little or no impact on the actual business objective.
What's particularly critical is that the effects of these gaps often only become apparent at a late stage – when budgets have already been used up and market opportunities have been missed.
In this article, we take a look at three of the most common strategic blind spots, highlight their economic consequences, and show how they can be systematically closed using modern methods.
1. Unvalidated personas and a lack of product-target fit
The problem
A precise understanding of the target group is the foundation of every successful marketing strategy. Nevertheless, in many companies, the associated buyer personas are still defined based on gut feeling – often by internal teams who know the market but not necessarily the customer's decision-making process.