Persona Management
You don’t reach goals with KPIs – but with people.
Stop guessing who your customers are. Turn vague customer profiles into validated, dynamic lifelike personas that drive real growth.
Trusted by our partners and customers
What this Feature solves for you
Centralized persona management
Manage all personas in one structured workspace, link them to target groups and products, and ensure full strategic alignment.
Integrated validation process
The validation mechanism ensures that every persona remains accurate and relevant – turning assumptions into data-backed insights.
Dynamic sharing via LiveLink
Share personas with agencies or partners – always with the latest, validated data to ensure consistent alignment with your target group
For the first time, our personas are not just marketing slides – they’re living, validated profiles that everyone in the company relies on. It changed how we align campaigns, sales, and product decisions.
How it works
Turn personas into your strategic advantage
AI-generated personas
Start smarter, reach your goal faster
Quickly create your first personas with AI support – based on existing data and best-practice templates.
Validation with real data
Replace guesswork with proof
Replace assumptions with evidence from surveys, CRM insights, or A/B testing. In this way, personas become actionable and strategic.
Collaboration & sharing
Align teams and partners instantly
Share validated personas instantly with teams, agencies, or partners via LiveLink to ensure consistent alignment.
Direct integration into your strategy
Turn audience insights into measurable impact
Link personas directly to touchpoints, campaigns, and KPIs to make them actionable for strategy and implementation.
Dynamic updates
Keep personas alive and relevant
Personas are not static slides. They evolve continuously as new data and insights come in.
Persona health & quality
Ensure consistency across strategy
Monitor completeness and validation status to keep every persona reliable, up to date, and fit for decision-making.
What you’ll gain
Turn personas into real growth drivers
Don't let your personas gather dust in a drawer – use them as a valuable basis for a customer-oriented strategy. Keep them validated, dynamic, and directly connected to your campaigns.
- Create AI-generated personas in seconds
- Validate profiles with real data and insights
- Keep personas alive with continuous updates
- Link them directly to touchpoints, campaigns, and KPIs
Discover your true growth drivers now
Get your free account and build your cosmos in minutes – no credit card required.
Discover more features
Positioning
Align brand, product, and audience through clear positioning
Export Hub & LiveLinks
Keep everyone aligned with real-time strategy sharing
OKR notes
Keep every team focused with contextual, measurable goals
Ready for a new view on your business?
Start now for free. No contract, no credit card required.