Journey management reimagined: How cosmos™ makes impact transparent

What companies often lack in journey management

In many companies, the customer journey is a mosaic of campaigns, tools, and teams—but not a strategic unit. There are countless touchpoints and events in between, but hardly anyone can say exactly which activity contributes to the business goal—let alone for each relevant target group. Chain reactions remain invisible, and decisions are based more on gut feeling than on clear data.

This is where cosmos comes in – the strategy platform that structures the entire ecosystem of brand, marketing, and sales from the target group's perspective. This not only makes journey management more transparent, but also measurable, controllable, and scalable.

The KPI Universe: the heart of strategic journey management

The central module for journey management in cosmos is the KPI Universe. Here, all relevant measures – from touchpoints and key events to quantitative business objectives such as sales transactions – are visualized as impact chains. The key difference to conventional tracking systems is that cosmos thinks these chains not technically, but strategically.

Each measure is assigned a KPI and linked along a path to the business goal of the respective target group. This creates a clear picture:

• Which touchpoints and key events actually contribute to the goal?
• Which events are necessary to trigger conversions?
• Where are there dead ends or blind spots, i.e., measures that do not make a (measurable) contribution to the business objective?
• Where are resources being used for activities that have no effect?

From touchpoints and key events to the impact chain

Unlike traditional funnel models, cosmos offers an open, visual system: touchpoints and key events are flexibly linked, and paths can be branched and merged again. Each event in the KPI Universe is a KPI-carrying element with its own target value and measurement period. This provides a consistent view of the entire journey, not just individual stages.

cosmos makes it clear whether your strategy is complete or whether there are critical points that are not connected to the goal. And you can see at a glance where you can achieve maximum impact with minimal effort – through targeted optimization of individual elements instead of broad replanning.

Strategic journey management instead of operational attention to detail

cosmos focuses entirely on strategic impact in journey management. In the KPI Universe, measures are not understood as tasks, but as impact drivers – with a clear connection to the “why” behind each activity.

The platform thus promotes a completely new understanding of journey management:

• From collection to focus: Instead of a flood of data, the focus is on a few business-critical KPIs.
• From gut feeling to data-based decisions: Impact becomes measurable instead of assumed.
• From fragments to paths: Individual measures are placed in a strategic context across departments and teams.

Conclusion: If you can measure impact, you can control it

cosmos is changing the way companies manage and optimize customer journeys. The KPI Universe reveals which activities really work for a specific target group – and which ones just tie up resources. Instead of speculating about touchpoints, cosmos shows concrete chains of effects all the way to the business goal. For clear decisions, targeted optimization – and maximum impact.

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