Less coordination, more impact: How cosmos™ simplifies alignment with stakeholders and agencies

Why strategic alignment often goes round in circles

Many meetings between marketing, sales, and external partners follow the same pattern: different tools, inconsistent KPIs, contradictory statements. Each department presents its own figures, targets, and measures—but no one knows exactly what really works.

The actual purpose of alignment meetings – making decisions together – is overshadowed by discussions about opinions and data sources. The result: delays, uncertainty, wasted resources.

cosmos creates a common language for strategy

cosmos is the central platform for all strategically relevant information in brand, marketing, and sales. As a single source of truth, cosmos links all measures to business objectives in clear impact chains that everyone involved understands.

This means

• A level playing field for all teams and partners
• A clear link between measures and objectives
• No conflicting reports or KPI interpretations

cosmos puts an end to data silos and replaces opinions with clarity.

The KPI Universe: Finally, impact becomes visible

A key pillar of cosmos is the KPI Universe – a visual structure in which every measure, every touchpoint, and every key event is linked to a quantitative goal. Instead of viewing activities in isolation, cosmos shows path by path how impact unfolds – or fails to unfold.

Whether it's a marketing campaign, sales call, or product demo, everything is connected, measurable, and status-based. Dead ends and blind spots become visible. This allows everyone involved to see at a glance:

• What brings us closer to our goal?
• What is just costing resources?
• Where is the connection between marketing and sales missing?

This perspective fundamentally changes the nature of alignment meetings: from status checks to real decision-making sessions.

LiveLinks instead of briefing marathons

With cosmos, there is no more classic briefing overhead. Using the Export Hub, any content – from business models to brand and buyer personas to KPI dashboards – can be shared as LiveLinks. Agencies, service providers, or new team members thus have access to the current status at all times – without manual follow-up or queries.

This not only saves time, but also improves collaboration in the long term:

• No loss of information due to media breaks
• No redundant coordination
• No version chaos

Conclusion: Clarity instead of coordination

cosmos reduces the effort required for strategic alignment to a minimum – and makes collaboration with stakeholders and agencies measurably more efficient. A central database, clear chains of effect, and transparent performance logic make meetings what they should be again: places for decisions, not for discussions about basics.

Want less coordination and more impact?

Try cosmos™ now for free!