Strategic management in enterprise format: How cosmos™ provides companies with multiple markets and target groups with a clear overview

Complexity is not a disadvantage – as long as it can be managed

Large companies operate in dynamic markets, serve diverse target groups, and manage a growing number of products, campaigns, and partners. But with each additional variable, the coordination effort increases: different markets, parallel strategies, fragmented tools, unclear responsibilities.

The result: a lack of transparency, slow scaling, and high coordination costs.

cosmos provides a solution – as a platform for decision-makers that maps complex strategies centrally, visually, and impact-based. This allows decision-makers to maintain control without having to track operational details.

Product launch with structure – from day one

Whether it's a new product, a new segment, or a new market, cosmos offers a comprehensive framework for launches – from strategic positioning to journey design for every relevant target group. This allows you to:

• Precisely define target groups and align strategies accordingly
• Create new personas and back them up with validation data
• Plan touchpoints and measures in a targeted manner
• Define KPIs and impact chains right from the start

This creates a clear, scalable blueprint for every new initiative – with complete transparency about the interaction between brand, marketing, and sales.

Real-time overview – no matter how many target groups, markets, or products

cosmos scales with you – no matter how many target groups, markets, or products you manage. TargetLens™ maps each target group or market as a separate, clear system. This allows you to efficiently transfer successful strategies to new target groups or markets and adapt them accordingly. The KPI Universe visualizes the performance of all measures – in an impact chain linked to the business goal for each individual target group.

You can see in real time:

• which measures are performing how in which market
• which activities are having an impact – and which are not
• where there are strategic gaps or blind spots

This central view replaces fragmented dashboards, long coordination meetings, and different KPI logics. This saves time, reduces risk, and increases the consistency of your marketing and sales activities.

Integrate agencies strategically – instead of spending time briefing them

You can seamlessly integrate external partners via the Export Hub in cosmos.

Strategic content – from positioning to KPI structure – can be shared as LiveLinks. This means that agencies don't work on the basis of static briefings, but directly in the strategic context.

Results

• Fewer queries
• More efficient coordination
• Higher quality in execution and campaign implementation

Conclusion: Stay in control without getting bogged down in details

cosmos enables enterprises to holistically manage complex strategic structures with clarity, depth, and scalability. Whether it's a product launch, multi-market strategy, or cross-departmental reporting, cosmos shows you at a glance what works and what doesn't. For real strategic control and measurable progress.

Ready to rethink your strategy?

Get started with cosmos now