Strategy optimization with cosmos™: Greater efficiency, lower costs

Inefficiency creates hidden costs

In many organizations, each department pursues its own KPIs, measures are planned in isolation, and agencies work based on gut instinct. This reduces the effectiveness of the strategy and creates costs—either through missed opportunities or misallocated resources.

cosmos addresses this issue and provides a common strategic foundation in which every measure is assessed in terms of its contribution to the business objective – in real time, across departments, and based on data.

Minimize ineffective measures and misallocation

One of the biggest levers for efficiency in marketing and sales is not “more activity,” but a consistent focus on what really works. In many companies, measures run in parallel and budgets are allocated, but their contribution to the business objective remains unclear. cosmos creates radical transparency here.

In the cosmos KPI Universe, all touchpoints and key events – from trade fair stands and sales meetings to online campaigns – are linked to a quantitative target. This allows you to see at a glance:

• Which measures make a demonstrable contribution to the business objective
• cosmos shows you which activities along the impact chain are useful – and which are underperforming.
• Where resources are tied up but have no effect
• Activities without KPIs or without a link to the goal become immediately visible – and can be reduced or eliminated.
• Where budgets are overinvested or undersized
• You can see which measures are consuming an unnecessary amount of resources – and where relevant channels or target groups are underserved.
• How you can streamline your overall use of resources
• cosmos helps you avoid wasted coverage, eliminate redundancies, and sharpen your strategic focus.

The result: You use your budget where it has the greatest leverage – while reducing complexity and costs. Strategy thus becomes a clearly controllable resource rather than a guess.

Think marketing and sales together

A common source of costs: a lack of alignment between marketing and sales. When both departments work with different tools, logic, and target definitions, friction arises – from inefficient lead handover to duplicate measures.

cosmos offers a common strategic structure in which both departments work together – instead of alongside each other.

• Uniform KPI structure
• All measures, regardless of department or channel, are aligned with the same target system.
• Target group-based planning
• Instead of departmental logic, the target group is at the center. Marketing and sales plan along the same impact chain.
• Better handovers, fewer coordination loops
• The connection between measures becomes transparent and silo thinking is noticeably reduced.

This makes your strategy and processes in your organization more efficient and faster.

Save agency costs – map strategic services in-house

Positioning, target group analysis, personas, briefings, performance analyses: many of these strategic tasks are traditionally outsourced to agencies. This not only costs time and money, but also takes control of key decisions away from your company.

cosmos offers you the opportunity to implement these tasks directly in-house – at agency level, but without agency costs:

• Guided workflows for positioning and brand strategy
• From vision and mission to market positioning – you are guided through all core areas of a successful brand strategy.
• Structured target group and persona management
• Target groups can be linked to specific products and value propositions, and personas can be centrally managed and validated.
• Journey and touchpoint mapping with KPI logic
• Each activity can be aligned with an individual target value, evaluated, and optimized.

This is how you build strategic expertise within your company – and noticeably reduce external dependencies.

The bottom line: less complexity, lower costs, greater impact

cosmos makes strategy efficient. You see what works – and what doesn't. You can see where you are losing budget and where you should invest specifically. You connect departments, avoid unnecessary measures, and take your strategy to a new level of efficiency.

And the best thing about it: With cosmos, you get all this for the price of a temporary employee.

Streamline your strategy and use resources specifically

Get started with cosmos now