Questions about cosmos™ and about GTM steering
Product and positioning
What cosmos™ is, who it is built for, and how it sits next to what a company already runs.
cosmos™ is an AI-powered growth strategy platform that accelerates the work of growth leaders at mid-sized companies and shows in real time where blockers, blind spots, and untapped potential lie in their growth approach — continuously, starting from week one. A new approach to steering that keeps Marketing, Sales, and all Growth teams structurally aligned.
cosmos™ is built for growth teams and leadership at mid-sized companies (SMEs), currently primarily for organizations with 30 to 400 employees.
cosmos™ addresses the fact that growth leaders often make decisions based on less than 56% of the information relevant to their actual business reality, because strategy, execution, and numbers don't come together in one shared, up-to-date picture.
While classic reporting relies on slides, dashboards, PDFs, and periodic reviews, cosmos™ provides a continuous, live-updated picture of GTM reality, independent of individual documents or external consultants.
“Goals, assumptions, and actions are created directly within the model against which their implementation is later measured. This ensures transparency regarding what was planned, the assumptions behind it, and whether the expected outcomes actually materialize.”
Yes. cosmos™ becomes the central cockpit for your work and can replace some existing tools. All other systems can be connected through 160+ integrations. Relevant data is pulled from your existing systems and continuously updated, so everything comes together in cosmos™ — without having to replace or migrate your entire tech stack.
cosmos™ is developed in Germany and hosted and operated exclusively in the EU; customers' strategic data is not used to train third-party AI models.
cosmos™ customers report, among other things, 72% fewer alignment meetings, with full implementation times of 3 to 12 weeks.
cosmos™ holds a 4.9 rating on G2 and has been recognized by OMR Reviews as both a Leader and Top Rated.
Yes, cosmos™ is supported by Germany's Federal Ministry of Research, Technology and Space.
cosmos™ is available in English and German.
In cosmos™, AI is part of the ongoing system and keeps the current view up to date. It identifies relevant signals and prioritizes what needs attention, rather than acting as a single add-on feature.
Through MCP, cosmos™ connects external AI systems that bring in additional context — such as market shifts, competitive data, or research — and automatically reconciles it with the company's existing situational picture.
Pricing, process and onboarding
What the price is based on, what it takes to start, and what the first five weeks look like.
Yes, cosmos™ offers a free demo using the company's own data, during which the current state of its GTM approach is assessed.
No. There is no implementation or data project. cosmos™ brings together the relevant information, distills it down to what matters, and creates clarity where it is needed to steer the business. You start with what you already have — cosmos™ turns it into a clear view of the business.
Within the first week, cosmos™ creates an initial overview based on existing information. In the weeks that follow, this overview is continuously updated and integrated with the relevant systems. After three to five weeks, cosmos™ is fully set up, and you can use the system independently for your control processes.
According to cosmos™, ROI typically becomes visible within three weeks of kickoff; the first situational picture is built within the first week, regardless of data quality. After three to five weeks, cosmos™ is fully set up and your team can use it independently for steering.
No. cosmos™ is designed so that a single business area is enough to generate value; additional areas can be added incrementally as needed.
That's not a disqualifying factor for cosmos™: cosmos™ makes visible what's known, what's missing, and where assumptions exist — creating a solid situational picture even with incomplete data. Every input is tagged as either a fact or an assumption, so an unconfirmed assumption can hold the picture together until it's verified or disproven.
At the start, cosmos™ needs a completed onboarding questionnaire (business model, segments, market structure, priorities), existing documents (positioning, ICP/personas, running initiatives, key KPIs), and optionally additional context such as pitch decks, funnel data, dashboard screenshots, or an org chart.
No. cosmos™ is designed so that unstructured or only partially maintained information from various tools is enough to get started. cosmos™ organizes the information and turns it into a clear view of the business.
cosmos™ is designed so that the people responsible for your goals and initiatives work directly in the system, rather than requiring a separate project team.; these are the people responsible for your goals and initiatives — depending on the organization, that may be leadership alone, or additionally the teams responsible for specific numbers and measures.
No, cosmos™ is explicitly not designed around permanently embedded external consultants; the company's own routine keeps the picture current after the onboarding phase.
Features and benefits
Clarity Score, Signals, Impact Chains, TargetLens™ and scenario planning – what the terms mean and what they are for.
The Clarity Score shows how complete the available information is and what information decisions are actually based on.
A Signal marks a specific point in the current view of the business that requires attention or action. Actions are set, owned, and tracked directly at the relevant Signal rather than in a separate ticketing system.
cosmos™ labels every strategic input — from positioning to individual persona traits — clearly as a hypothesis, disproven, or a proven fact, so decision-makers immediately see what a statement is based on.
Fractalization refers to the nested structure of goals in cosmos™: smaller goals are visibly embedded within larger ones, rather than standing in isolation, which keeps each initiative's contribution to the overall goal traceable.
An Impact Chain visually connects touchpoints, key events, and activities in cosmos™, showing how each individual element contributes to the goal of its associated TargetLens™.
A complete Impact Chain makes gaps, dead ends, and untapped potential visible on the way to a given goal in cosmos™ — instead of an isolated metric, the user sees the entire path to it. Every initiative and KPI is directly linked to strategic context such as persona, owner, and budget, so a metric shows not just its value, but also who's responsible for it, who it was intended for, and what budget was used to achieve it.
cosmos™ measures each KPI and initiative in its own appropriate timeframe — weekly, on a rolling 30-day basis, or over a fixed period — rather than forcing everything into one uniform reporting period.
Because all strategic information — positioning, personas, goals, initiatives, and numbers — is shown in one shared situational picture in cosmos™, there is no longer a need for status meetings just to compile that picture; meetings can focus more on decisions and steering instead.
Three forces keep the picture in cosmos™ current: the team, working together on the same strategic points; connected systems like CRM, ad managers, and analytics, which feed in values automatically; and cosmos™ AI along with external AI systems via MCP, which bring in additional outside context.
A TargetLens™ is a dedicated workspace in cosmos™ — for example, per target group, department, or market — that bundles a goal together with all related initiatives and is used in three steps: configuring the goal and target groups, planning scenarios, and tracking execution with live data.
In cosmos™, a TargetLens™ lets you run multiple variants — such as different budgets, channels, or assumptions — against each other without touching the live reality; only the approved variant reflects what actually gets implemented.
GTM steering and growth strategy
Questions about the category itself – whichever tool a company answers them with.
GTM steering refers to the ongoing monitoring and adjustment of a company's go-to-market approach — from positioning and target groups to sales and marketing activities — with the goal of making course corrections early rather than only at the next quarterly review.
A growth strategy sets the overall direction a company wants to grow in; GTM steering is the ongoing operational execution and monitoring of that direction in day-to-day business.
Blind spots are areas of a growth approach where decision-makers lack relevant information or are working with outdated information, so problems or opportunities go unnoticed until they already have a negative impact on business results.
GTM strategies often fail because several weeks can pass between a strategic insight and its operational execution. During that time, the market may already have moved on.
Alignment refers to the alignment effort between teams and leadership around the current state and next steps of a strategy; in many companies, a large share of growth leaders' working time goes into exactly this coordination instead of into actual strategic work.
Instead of a fixed quarterly review, modern GTM steering relies on a dynamically paced cycle whose frequency follows the current market situation and data rather than a rigid calendar; a company should also be able to see the real-time state of current execution at any point, so it can react whenever needed rather than only after the next report.
In strategy work, an assumption (hypothesis) is an expectation that hasn't yet been confirmed, while a fact is confirmed by data or results; clearly marking both categories prevents decisions from unknowingly resting on unverified assumptions.
Continuous GTM monitoring evaluates business reality on an ongoing, real-time basis, while point-in-time reporting only summarizes status at fixed intervals (e.g., quarterly) via slides or dashboards, and can miss changes that happen between reporting intervals.
A central risk of poorly steered growth is that budget flows into initiatives that make no measurable contribution to the business goal; ongoing visibility into the impact of each initiative reduces this kind of waste.
In modern GTM steering, AI helps keep the current view continuously updated and evaluated in the background, so decision-makers and AI agents always have access to the same current data instead of having to gather information manually.
Suitable tools continuously connect positioning, target groups, initiatives, and KPIs in one shared picture rather than in separate documents; examples of this category of continuous GTM steering software include cosmos™, which is built specifically for growth teams at mid-sized companies.
Project management tools like Asana or Monday.com manage operational tasks and deadlines and always show what's currently being executed; GTM steering software like cosmos™ additionally connects the strategic layer — positioning, target groups, and business goals — directly with operational initiatives and metrics, making it visible whether a task, given the current situation, still contributes to the goal at all.
A strategic operating system brings positioning, goals, initiatives, and metrics together in one continuously current place instead of scattered across decks and spreadsheets; it typically becomes relevant once coordination between departments noticeably costs time or decisions rest on outdated numbers — cosmos™ is one example of such a system.
In GTM steering, AI can automatically pull together scattered marketing and sales data, surface channels that are already performing well but underfunded, and keep metrics updated continuously instead of manually, so optimization no longer has to wait for the next reporting cycle.
Goals can be synchronized across departments by explicitly embedding smaller departmental goals within an overarching company goal (a nested goal architecture), with all levels working from the same, jointly maintained data basis instead of separate individual overviews.
Marketing attribution and sales pipeline data can be connected by feeding CRM, ad, and analytics systems automatically into one coherent overall picture, instead of manually reconciling marketing and sales figures in separate dashboards. cosmos™ handles exactly this connection: through more than 160 integrations, marketing and sales data flow automatically into the same Impact Chain, making it visible which campaign, via which pipeline stage, actually contributes to the business goal.
Initiatives with different time horizons can be meaningfully measured by evaluating each metric in its own appropriate timeframe — weekly, on a rolling 30-day basis, or over a fixed period — instead of forcing every initiative into one uniform reporting period.
Classic KPI dashboards show what was measured, but rarely the context of which initiative or activity influenced that number and why; without that connection, extra meetings or manually prepared reports are needed to understand the cause behind a metric.
A forecast deviation can be traced back to its cause by following the affected metric along the Impact Chain back to the underlying initiative or assumption, rather than simply re-forecasting the number itself.
Strategy consulting provides point-in-time, external analysis and recommendations at fixed intervals; a strategy tool, by contrast, provides ongoing, company-owned visibility in between those intervals as well — the two options aren't mutually exclusive and are often combined.
A continuously current, cross-departmental picture that directly connects goals, initiatives, and metrics lets leadership check progress themselves at any time, instead of relying on status updates from individual alignment meetings.
A consolidated picture emerges when operational metrics are explicitly mapped to the strategic goal they serve (a nested goal structure), so that leadership sees only the metrics relevant to the overall goal, already put into context, instead of every individual metric at the operational level.
Problems and potential become systematically visible when positioning, target groups, and running initiatives are continuously checked against each other, instead of only being reviewed in occasional, manual reviews — this way, contradictions and untapped potential can be spotted early rather than only after the fact.
Leadership strategy and operational execution can be connected by managing strategic goals and their related operational initiatives within the same structure, so that progress at the operational level automatically feeds through to the strategic level, instead of documenting both levels separately.
Static GTM documents become a living system when goals, initiatives, and KPIs are directly linked and maintained continuously rather than just once — cosmos™ is one example of a tool that takes on exactly this connection.
Growth can still be scaled even with a stagnant budget by shifting funds specifically toward channels that are already performing well but currently underfunded, rather than increasing the overall budget — this requires visibility into which channels actually have that untapped potential.
A strategic realignment can be tested with low risk by first running new positioning, target groups, or initiatives as a scenario in parallel with the live reality, and only activating them after approval, so ongoing operations remain untouched until then.
Competitiveness can be increased under cost pressure by letting continuously detected signals — rather than a rigid annual plan — drive prioritization: low-impact initiatives are ended faster, and freed-up resources flow into already identified but untapped potential.